About Us

Novita Fashion was launched in 2016 in Mumbai, India.
Over the years, we have emerged as one of the leading lingerie brands across the country. With quality as the cornerstone of our brand, consumers have consistently shown strong loyalty towards Novita Fashion’s range of women’s undergarments.

Our core products include full-coverage, full-support bras for heavier busts, which have been highly appreciated by women nationwide. Building on our success in the lingerie segment, we have expanded our offerings to include nightwear, panties, and a variety of bra collections, all of which are well-loved by our customers.

Our ultimate goal is to provide the highest-quality products to our valued customers. To further strengthen our presence, Novita Fashion has also established an outerwear production unit in Borivali, Mumbai, catering specifically to the  Mumbai market.